11 Entertainment
Founded in 2009, 11 Entertainment Group has become one of Hungary’s leading providers of indoor family entertainment. Over the past years, the Group has built a strong presence with five entertainment centers – operating under the brands Cyberjump (trampoline parks) and Elevenpark (indoor playgrounds) - attracting over 500,000 visitors annually. With the ambition of becoming the leading family entertainment service provider in the CEE region, the Group was actively seeking a well-capitalized private equity partner, resulting in Genesis Capital acquired majority stake in the business.
Overview
Genesis Capital Acquired Majority Stake in 11 Entertainment Group, which over the past years has built a strong presence with five entertainment centers – operating under the brands Cyberjump (trampoline parks) and Elevenpark (indoor playgrounds) - attracting over 500,000 visitors annually.
11 Entertainment Group was actively seeking a well-capitalized private equity partner with deep international experience to support its next phase of growth.
This was a good example of a great private equity case:
- having key positions in a quickly growing market with good chance to achieve market leading position in the CEE/SEE region;
- strong business model and cash generation capability;
- well-defined processes, experienced and committed management;
- a predictable business.
In a strategic move, Genesis Private Equity Fund III (a fund advised by Prague-based Genesis Capital) acquired a 61% stake in 11 Entertainment Group. In addition to the initial investment, both GPEF III and Mr. Stefan Fritsch, the founder and owner of the Group, have committed additional capital to fuel future expansion.
As part of the company’s growth strategy, 11 Entertainment Group welcomed a team of seasoned senior executives who also joined as shareholders, further strengthening the organization’s leadership capabilities.
“The capital entry of Genesis will enable us to focus on rapid expansion of our entertainment concept throughout Central Europe, and it is a proof that our team has done an excellent job in building the business to date. By having Genesis on board with its expertise and 20 years of experience in multiple industries and branches, we will get useful input to become even more professional in developing our growth”
said Stefan Fritsch, Founder of 11 Entertainment Group
The investment represents a strategic opportunity for Genesis Capital to tap into the untapped growth potential of the family entertainment sector in Central Europe. It also aligns with the fund’s vision to expand its presence into new and promising markets.
This transaction marks the eighth investment of GPEF III and is notably Genesis Capital’s first independent investment in Hungary.
Absolvo acted as the exclusive sell-side advisor to 11 Entertainment Group throughout the entire transaction process.
We are proud that this milestone deal in 11 Entertainment Group's path was advised by Absolvo Consulting throughout the entire transaction process.
