Equity Business Breakfast
The Equity Business Breakfast aimed to introduce the processes, details, challenges and milestones of M&A transactions via local and international case studies and best practices and provide you with practical advices to support you in preparation, investor / buyer search, selling your business / shares or exit successfully. The program was interactive; you could address your questions directly to our guest speakers. Number of attendees were maximized to ensure the opportunity of effective, 1-on-1 interactions among participants and invited guests, investors, advisors.
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This time we put private equity (PE), its specialities and function in focus; our international PE investor guest Genesis Capital, headquartered in Prague gave an overview what investment opportunities they are looking for and based on what parameters they make their investment decision, then we gave an insight into the specific details of a recently closed cross-border private equity transaction in which majority of stakes of 11 Entertainment Group, operating in the services sector was sold to Genesis Capital. Both investor’s and owner’s perspectives were discovered and understood during the discussions. About 11 Entertainment Group: founded in 2009, over the last 10 years the company grew to a leading indoor family entertainment provider in Hungary with 5 centres (“Cyberjump” trampoline parks and “Elevenpark” indoor playgrounds) located in shopping malls in Budapest and Győr. The parks attracted more than 500,000 visitors in 2018. The Group is aimed to become the leading service provider in family entertainment services category in the CEE region; to support its growth it was looking for a well-capitalised private equity investor with extensive international experience.
Covered topics
- Features of private equity, PE vs. venture capital, PE investor vs. strategic investor. When and who can benefit from PE as a relevant alternative to support growth?
- What investment, buyout opportunities are interesting for PE, what make a company attractive for them? Typical deal size, share in target company they consider. When 100% buyout is an option?
- Preparation, transaction process, challenges and learnings: first-hand experience of investor and owner parties of a recently closed private equity transaction
- Taxation structure, tax optimization – how large amount will remain after deal closing?
Agenda
Arrival, registration, welcome coffee, breakfast, networking
8:30 - 9:00
Opening, warming thoughts – Private equity investments, buyouts
9:00 - 9:15
What and how PE is targeting, how they decide – Introduction of Genesis Capital
9:15 - 9:30
The acquisition of 11 Entertainment Group from the investor perspective
9:30 - 9:45
Case study – preparation for the transaction
9:45 - 10:15
The way it happened… – insights of the transaction from the owner’s perspective
10:15 - 10:45
Taxation issues – how large amount will remain after deal closing?
10:45 - 11:15
Q&A, networking
11:15
Organized in partnership with:
The event explored the key aspects of private equity through expert insights and a real transaction case. We introduced the fundamentals of PE, its differences from venture capital, and when it becomes a relevant growth option for companies. Genesis Capital presented its investment approach and shared the story behind acquiring 11 Entertainment Group, including decision drivers, negotiation steps, and early partnership experiences.
A case study highlighted the main phases and challenges of transaction preparation, followed by the owner’s perspective from 11 Entertainment Group, covering investor search, preparation, deal execution, and key learnings. The program closed with a session on tax structuring and risks by OrienTax, and a Q&A with networking.
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